As I’ve mentioned plenty of times before on this site, I believe that Google is on the decline. I believe they reached their peak years ago and have begun that slow descent into the great abyss. I believe that they’ve been slacking in the innovation area as they haven’t really done a whole lot to improve their claim to fame, the Google Search. Please don’t misread into this. I’m not saying that Google will be filing for bankruptcy any time soon. I’m simply saying that they should be watching over their shoulder for a new solution to knock them from their pirch. I completely believe that as I type this, there are probably several groups already working on a newer, better, more modern search engine that will give Google a run for the money.
And, after reading an article from ex-Google engineer Dhanji R. Prasanna, I believe that all of my assumptions about Google being old, out-dated, and behind the times in innovation are correct. In his article “Waving Goodbye”, Dhanji makes several statements about Google’s technology as being “truly obsolete” and “ancient, creaking dinosaurs”. During the “Speed” section of his post, he mentions how “new projects like GWT, Closure, and MegaStore are sluggish, overengineered Leviathans compared to fast, elegant tools like jQuery and mongoDB. Designed by engineers in a vacuum, rather than by developers who have need of tools.” Even Mark Zuckerberg has stated that most projects can be designed, developed, and completed within 24 hours because most ideas come from necessity and are conceived from small ideas. That’s why Facebook regularly hosts 24 hour hackathons. As a developer, I personally understand and agree that it’s easier, better, and more productive to create and work on tools that are a necessity as opposed to tools that are only built in hopes they will make money.
With that being said, I still have to show appreciation and respect for the behemoth as I truly believe Google has made the internet what it is today. In some way or another, whether directly or indirectly, Google has inspired technology to be designed for what we have today and persuaded companies to rethink the way they do business on the web. Unfortunately though, it’s time for us to go back to the drawing board and rethink our technologies yet again. We can’t rely on “obsolete” systems to continue being the driving force behind the greatest invention man has ever conceived, the internet.
You can read Dhanji’s complete article at http://rethrick.com/#waving-goodbye.
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In a previous post, I showed you how to do screen scraping in Perl using the WWW::Mechanize module. Today I want to show you how to use that same application for getting the “Hot Trends” from Google. If you haven’t read “Write a Screen Scraper with Perl“, I would suggest that you take a couple of minutes and read that first. It isn’t a long article and shouldn’t take you more than a few minutes. And, it will give you the basics for what I’m about to show you here.
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Over a month ago, I mentioned that I am concerned about the decreasing dominance that Google has in the internet world. Since then, I have read more and more stories about the disgust that users have with the search giant. It seems as though the quality of results that Google searches returns have driven many previous Googlers to look for better alternatives. Even though Google has been updating its’ search results algorithms, I’m still worried that it might be too little too late for the big dog. But, that leaves us with the question: if not Google, then who?
Would it be possible for an average joe such as myself to take on the behemoth? What would it take? What would I need to do differently to gain market share? Is it even possible for 1 person to take on such a megalithic project? Well, I might have the answers to every one of those questions. Over the last couple of years, I’ve been secretly building a search engine of my own. At first, it was intended solely for my own personal use. But, with Googlers jumping ship for something better, I might actually release my search engine to the world. If I do, I know that it will present the ever-so uncomfortable moment of “ughhh… why didn’t I think of that?” for all of the other search engines out there. I’m not going to get into the details just yet, but there is an ever increasing possibility that I have the solution that searchers are desperately in need of. Only time will tell.
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A few days ago, I told you about a friend of mine that lost his job and was looking for a way to increase his Google AdSense profits. As I mentioned in that post, we both agreed that he needed to revamp his keywords to maximize how much he would get from Adwords advertisers. However, just picking good keywords is not where he needs to stop. In fact, there are plenty of other things he can do to maximize his AdSense income and I’m now going to share with you another. I want to introduce the “competitive ads filter”.
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I just got off the phone with a friend of mine that was calling to tell me he lost his job this week. 
He said he knew it was going to happen, but wasn’t exactly sure when. The guy is a very smart man and great at what he does. Unfortunately, his company decided to cut back by about 25% and with him being the newest man on the totem pole, he knew it was only a matter of time. However, being the smart man that he is, he began preparing for this day a few months back. He has created several different websites for several different niches. Now that he’s without work and his websites are his only source of income, he wants to know what he needs to do to make sure he’s getting the most out of each of them. So, we decided to start with Google AdSense and make sure that he’s getting the most money possible with the sites he has.
