I just got off the phone with a friend of mine that was calling to tell me he lost his job this week. He said he knew it was going to happen, but wasn’t exactly sure when. The guy is a very smart man and great at what he does. Unfortunately, his company decided to cut back by about 25% and with him being the newest man on the totem pole, he knew it was only a matter of time. However, being the smart man that he is, he began preparing for this day a few months back. He has created several different websites for several different niches. Now that he’s without work and his websites are his only source of income, he wants to know what he needs to do to make sure he’s getting the most out of each of them. So, we decided to start with Google AdSense and make sure that he’s getting the most money possible with the sites he has.
Lucky for my friend, he decided to create several different niche websites. But, the keywords he chose for his sites were all wrong for making money. So, the first thing we did was sit down and list out all of the keywords he chose for his niche websites. Then, we checked each of those using the Google AdWords Keyword Tool (click here for more information on the Google AdWords Keyword Tool). When we searched for the keywords he used, we noticed that the estimated average cost per click (CPC) were extremely low. So, we clicked the “Columns” button at the top right of the results grid and checked the column for “Estimated Avg. CPC” and clicked the “Save” button. That enabled the column in the grid so that we could see which keywords he needed to use instead to make the most money.
With the “Estimated Avg. CPC” column turned on, we went back thru his keywords. This time though, we clicked on the “Estimated Avg. CPC” column header to sort by it. You can do the same by using the “Sorted by” drop down box at the top right of the grid. Now we have the highest paying keywords at the top. The first time we checked his keywords, the average CPC was falling somewhere between $0.05 and $0.96. There’s no way he’s going to make any money of off those keywords. However, the second time we went thru his keywords and sorted the grid by the average CPC, we found keywords that he could use instead that ranged from $20.00 up to $60.00. Now we’re talking! As you may have guessed, we both decided that he needed to go back and swap out his keywords with these newly found higher paying keywords. We also agreed that since the Google advertising rates will change from time to time, it’s best that he go back and recheck his keywords at least once a month if not more to make sure that he’s still getting the most out of his keywords.
My friend said that he’s going to go ahead and start with this and once he gets back on his feet, I’m going to show him how to advertise on Google using Google AdWords. Believe it or not, there are several ways to advertise with Google and still make money in the process, enough to cover your costs of the Google advertising programs and much, much more. When I sit down with my friend to teach him this, I will also come back here and teach you how to advertise on Google so that you too can make more money with your website.
Extra Note: If you have multiple websites like my friend does, you should use this technique for all of your sites. With the technique above, we expect that my friend will start out making about $2.00 a day from each of his websites. By the time he’s done, he plans on having 50 different niche websites running. At $2.00 a day, that means he’ll be making $100.00 a day in total. I don’t know about you, but I sure would like to make an extra $36,500 a year by simply owning a bunch of websites.
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